Presented by: Jennifer Ganshirt, Managing Partner, Frank About Women & Fabian DeGarbo, Director of Sustainable Packaging, Whole Foods Market

Monday, March 17
7:30 – 8:30 a.m.
Program Room S100/Grand Ballroom
Level 1, South Building

Complimentary Sessions
NO TICKET or REGISTRATION REQUIRED!
Free Continental Breakfast begins at 7 a.m.

Today’s consumers hear many messages about green products and services—how do they decide which products, brands and stores provide the best value? How do retailers create the store experiences their shoppers will enjoy and the sustainable product offerings purchasers will seek?

Jennifer Ganshirt will present proprietary research by Frank About Women about the “many shades of green” consumers. Their studies outline female consumers’ attitudes toward sustainable products and the retailers that claim loyalty and trust. Fabian DeGarbo will discuss how Whole Foods Market, which has been cited as one of the most socially responsible companies, created the brand experiences that made this company a leader in green initiatives.